1.1

The Communications Officer shall provide technical and advisory support to SEAMEO INNOTECH in strengthening its strategic communications, institutional branding, visibility, and partnerships. The Communications Officer shall help ensure that the Centre’s communication initiatives are coherent, audience-responsive, and aligned with its mandate, strategic priorities, and institutional brand. 

Specifically, the Communications Officer shall: 

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Develop strategic communication plans and related implementation approaches. 

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Support brand building, marketing, and institutional visibility initiatives. 

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Assist to enhance existing partnerships and support the development of new strategic alliances to broaden SEAMEO INNOTECH’s reach and impact. 

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Ensure consistent, professional, and effective communication across platforms and channels. 

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Provide technical advice and support on communication, partnership, media engagement, and institutional positioning matters, as may be required. 

2.1

Rebranding communication strategy 

The Communications Officer shall support the Centre’s rebranding initiatives by developing and implementing communication strategies that promote institutional coherence, visibility, and stakeholder engagement. This shall include the following: 

2.1.1

Develop a detailed communication and partnership strategy to support the rebranding launch and related activities. 

2.1.2

Identify key target audiences and recommend appropriate communication approaches for each audience group. 

2.1.3

Prepare a communication plan outlining key messages, platforms, channels, activities, and timelines. 

2.1.4

Recommend strategies to promote internal and external understanding of the Centre’s refreshed brand identity. 

2.1.5

Develop a crisis communication plan to address potential communication risks, issues, or reputational concerns. 

2.2

Content development and management 

The Communications Officer shall assist in developing and managing communication materials that are aligned with the Centre’s brand identity, strategic direction, and institutional voice. This shall cover the following: 

2.2.1

Develop clear, engaging, and audience-appropriate communication materials, including press releases, website content, social media content, newsletters, brochures, video scripts, talking points, and other related materials. 

2.2.2

Ensure consistency in messaging, tone, visual identity, and brand voice across communication materials. 

2.2.3

Review and enhance communication materials to ensure clarity, accuracy, professionalism, and alignment with the Centre’s branding guidelines. 

2.2.4

Work closely with the Knowledge Management and Product Office (KMPO) and other concerned units to ensure content consistency and effective dissemination. 

2.2.5

Provide guidance on the packaging and presentation of key institutional messages for different platforms and stakeholder groups. 

2.3

Partnership development and management 

The Communications Officer shall support the Centre in strengthening its partnership engagement and external relations. This shall include the following: 

2.3.1

Provide support in mapping potential partners, networks, and strategic alliances 
relevant to the Centre’s mandate and priorities. 

2.3.2

Support the development of partnership communication materials, concept notes, briefs, and related documents. 

2.3.3

Assist in strengthening engagement with existing partners through appropriate communication and coordination strategies. 

2.3.4

Organize, coordinate, and facilitate partnership meetings, consultations, and events, as needed. 

2.3.5

Provide recommendations on partnership positioning, stakeholder engagement, and opportunities for collaboration. 

2.4

Media Relations

The Communications Officer shall support the Centre’s media engagement and public visibility efforts. This shall include the following: 

2.4.1

Develop and maintain relationships with relevant media outlets at the national, regional, and international levels. 

2.4.2

Prepare and disseminate press releases, media advisories, media kits, and other related materials. 

2.4.3

Organize and support press conferences, media briefings, interviews, and other media-related engagements. 

2.4.4

Monitor media coverage and prepare reports on relevant media mentions, visibility, and public engagement. 

2.4.5

Provide communication support for high-level events, public engagements, official statements, and media appearances. 

2.4.6

Coordinate and oversee the Centre Director’s communication readiness and professional presentation during media interviews, public engagements, official photo and video shoots, and other high-profile appearances, including ensuring that attire, grooming, and overall presentation are appropriate, professional, and aligned with the Centre’s branding and institutional image. 

2.5

Monitoring and Evaluation

The Communications Officer shall support the monitoring, evaluation, and continuous improvement of communication and partnership initiatives. This shall include the following: 

2.5.1

Develop and implement a monitoring and evaluation framework to assess the effectiveness of communication strategies and partnership activities. 

2.5.2

Track relevant key performance indicators, including reach, engagement, visibility, media coverage, stakeholder participation, and partnership outcomes. 

2.5.3

Organize and support press conferences, media briefings, interviews, and other media-related engagements. 

2.5.4

Prepare regular monitoring reports and updates on communication and partnership activities. 

2.5.5

Analyze communication performance and provide recommendations for improvement. 

2.5.6

Document lessons learned, emerging issues, and good practices to inform future communication and partnership initiatives. 

2.6

Other Related Tasks

The Communications Officer shall perform other communication, partnership, branding, media relations, and institutional visibility-related tasks that may be assigned by the Centre Director.